Why Brands are Investing Millions in the Metaverse

Gucci, Nike, Burberry and Walmart are just some of the companies buying up digital land as a way to promote their products.

Nearly $2bn has been spent in the past year on metaverse real estate, according to analysts.

But it’s not just big corporations turning to virtual reality: some artists and smaller businesses believe this new technology is the future of retail, and are making products which can only be sold within the metaverse.