Into the Metaverse with Justin Hochberg – CEO, Virtual Brand Group
What are the right objectives that brands should pursue when entering next generation social platforms, connecting virtual identity to real life identity and the value of building a persistent presence?
Justin Hochberg is a metaverse brand builder focused on IP and fashion.
He has had a multi-national career as a senior executive in technology and entertainment companies, with a proven track record in creating and leveraging content, IP, brands, and industry insights into new revenue streams through emerging technologies and partnerships.
We cover in detail what are the right objectives that brands should pursue when entering next generation social platforms, connecting virtual identity to real life identity, the value of building a persistent presence, the future of decentralized platforms, the need for consumer friendliness to gain mass adoption, and much more.
Agenda
00:00 Introducing Justin (00:00)
01:45 Defining the metaverse
03:30 Role of 3D avatars in virtual worlds
06:05 Connecting virtual identity to real life identity
10:43 Brand objectives within next gen platforms
17:20 Best path to a persistent presence for a brand
25:55 Value of and potential adoption of decentralized platforms
36:57 The need for consumer friendliness and platform interoperability
39:15 The metaverse is the future
