Industry Insights

Can Meta Revamp Its Metaverse App Strategy to Attract Younger Users?

The company has plans for updates that it hopes will attract younger users and keep them coming back to the digital realm.

Facebook parent Meta has struggled to attract users to Horizon Worlds, its metaverse platform.

But the company has plans for updates that it hopes will attract younger users and keep them coming back to the digital realm, according to a memo viewed by The Wall Street Journal.

WSJ reporter Salvador Rodriguez joins host Zoe Thomas to discuss.

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